The case files
Checkouts, launches, webinars, niche lead generation — different funnels, same discipline: hypothesize from research, test against a control, run to significance, write it down.
Engagements from our founder’s conversion practice, 2014–2023. Results are reported as measured at the time of each engagement; each case file notes what was counted and against what baseline.
Start here
A 30-minute call. You bring the funnel and the numbers you have; we’ll tell you honestly whether testing can move them — and what we’d test first.
Book a 30-minute callFree. No deck, no pitch. You leave with the first test we’d run.
