Shok + Koda SHOK+KODA Conversion Studio

The case files

Six problems.
One method.

Checkouts, launches, webinars, niche lead generation — different funnels, same discipline: hypothesize from research, test against a control, run to significance, write it down.

Dry Farm Wines case study
Case file 01 · Subscription commerce · Natural wine Dry Farm Wines +92% — Completed purchases on the checkout page, versus the control checkout, across split-test rounds run to statistical significance. Read the case file →
Chip Leader Coaching case study
Case file 02 · Coaching & education · Professional poker Chip Leader Coaching 1,299% — Return on Chip Leader Coaching’s investment in the summit, measured across the launch campaign for their Bracelet Hunter product. Read the case file →
Knox Company case study
Case file 03 · B2B manufacturing · Building security Knox Company +814% — Growth in sales driven by the new paid-social channel over the engagement, as the campaign moved through successive testing rounds. Read the case file →
NextLevel Practice case study
Case file 04 · Professional services · Dental consulting NextLevel Practice ≈10× — Webinar lead volume (+998%) after testing rounds on the registration page and reminder email sequence — with live attendance rising past 30%. Read the case file →
Bart Baggett · ISFHA case study
Case file 05 · Niche education · Forensic handwriting analysis Bart Baggett · ISFHA +31% — Increase in lead flow, statistically significant, after several multivariate testing rounds on the lead-generation landing page. Read the case file →
YourLabWork case study
Case file 06 · Health & diagnostics · Direct-to-consumer lab testing YourLabWork +6,797% — Increase in webinar-campaign sales versus the client’s previous webinar attempt, counting sales during the event and the 72 hours that followed. Read the case file →

Start here

Bring us a page that should be converting better.

A 30-minute call. You bring the funnel and the numbers you have; we’ll tell you honestly whether testing can move them — and what we’d test first.

Book a 30-minute call

Free. No deck, no pitch. You leave with the first test we’d run.