Case file 05 · Niche education · Forensic handwriting analysis
Bart Baggett is the founder of the International School of Forensic Handwriting Analysis (ISFHA) — about as specific as a market gets. His students are a small, hyper-defined segment, and his growth depends on finding more of them without a mass-market budget.
Bart wanted a new way to boost leads within that narrow segment. In markets this specialized, traffic is limited and every visitor matters — which also means test discipline matters more, not less. Low volume punishes sloppy experiments with false conclusions.
We worked extensively together on his lead-generation campaign, running several rounds of multivariate testing on the landing page — testing combinations of elements rather than one headline at a time, to learn more from the limited traffic available. Each round narrowed the field until a clear winner emerged.
The winning page achieved a statistically significant 31% increase in lead flow — not a spike, but a new, verified baseline for the business’s lead generation going forward.
A 31% lift, proven to significance, is worth more than a 300% anecdote. In low-volume niches, the discipline of knowing a result is real is the difference between a foundation and a fluke.
Start here
A 30-minute call. You bring the funnel and the numbers you have; we’ll tell you honestly whether testing can move them — and what we’d test first.
Book a 30-minute callFree. No deck, no pitch. You leave with the first test we’d run.
