NextLevel Practice — Case File 04 — Shok + Koda Conversion Studio

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Webinar lead volume (+998%) after testing rounds on the registration page and reminder email sequence — with live attendance rising past 30%.

FIG. 04 — NEXTLEVEL PRACTICE

The client

NextLevel Practice is a dental consultancy based out of New York. One of their primary lead-generation strategies was an online webinar — on paper. In practice, it produced a small trickle of registrants, and few of those ever showed up live.

The challenge

A webinar funnel fails at two separate gates: getting people to register, and getting registrants to actually attend. Fixing one without the other just moves the leak. Both gates needed testing, with their own metrics.

The approach

Registration page — structured testing and updates to the landing page to convert more of the existing traffic into registrants.
Reminder email sequence — testing and rebuilding the emails between sign-up and showtime, where attendance is actually won or lost.

What moved

Lead generation increased almost ten-fold — a +998% rise in webinar leads — and live attendance rose to over 30% of registrants. Same webinar, same traffic sources; the funnel around it stopped leaking.

What this case shows

The unglamorous middle of a funnel — a reminder sequence — can hold as much conversion leverage as the page everyone stares at. Measurement is what finds it.

“Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.”

Kelly Dahmer · NextLevel Practice

← Knox Company Bart Baggett · ISFHA →

Start here

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